Holograms and brend protection

Effectiveness and application of holograms

The main purpose of the hologram is to protect the product from forgery and prove its authenticity to the buyer. Holograms are manufactured using expensive machinery; silver and other special substances are used for raw materials. Today, there are very few manufacturers of complex holograms in Russia, and all of them value their reputation very highly. This creates a serious obstacle for counterfeiters.

In addition to its protective function, a hologram also increases the status of the product and distinguishes it from similar competitive products, increasing the consumer's confidence.

The entire spectrum of holographic images

Neoprint offers holograms of any degree of complexity with multiple security levels including:

• Original design (imitation of 3D images)
• Micro-fine images and text
• Hidden images
• Optical effects
• Numeration of holograms

Types of holograms

Depending on its use, three types of holograms are distinguished:

• Adhesive labels
• For subsequent attachment to paper of plastic
• As hot-stamped foil

Advanced technologies:

2D and 3D effects, switch effects, effects of colors “traversing” the surface of the image, natural color effects