The tobacco industry

Special requirements for packaging

Tobacco manufacturing is a high-tech industry in which the quality and effect of packaging plays a very important and sometimes defining role.

• Marketing.
  Cigarette consumption is greatly affected by branding: when choosing a cigarette brand, people choose esthetics and lifestyle; the packaging becomes the reflection of them.

• Consumption psychology.
  A smoker values a whole range of sensation-from touching the embossing on the pack to the ease with which it opens.

• External actions.
  The cigarette pack and other attributes of cigarette packaging are subject to severe mechanical stress under conditions in which not only they should protect the contents from deformation, but also maintain their own shape and appearance.

• Threat of forgery.
  Famous brands of cigarettes are often subject to piracy. Counteracting forgery requires additional protection measures.

Taking into account everything mentioned above, manufacture of packaging for the tobacco industry requires comprehensive knowledge from marketing to technology.

Neoprint's extensive experience in carrying out large-scale projects in developing and manufacture of printed goods allows us to state that the company is fully capable of providing everything necessary for effective utilization of the most advanced printing technologies (multilayer promotional labels, complex adhesive labels, etc.), as well as highly effective ant-counterfeiting technologies, in order to increase viability of tobacco products.